Works
Photography
Product photography for thebarwagon
Collection of photos I took for thebarwagon, which is a local cocktail company.
event coverage for gimme a break
Photographer for POL-ITE bboy event for Mighty Nomads(NP bboys club)
event coverage for leo fusion camp
Photographer for Leo Fusion Camp for NP Leo Club
35mm film ; a collection for friends
Played around with film for the first time
trip photographer for china readiness programme
I was part of the media team for this trip and was in charge of taking photos and editing them.
event photographer for mighty nomads bonding day
Was the photographer for Mighty Nomads(NP bboys club) bonding day @ sentosa
videography
agency video for BUZK
This was a video I created and edited for the agency my group created for a module. It is meant to be a promotional video that showed people what we had to offer as an agency.
TV commercial for singapore tourism board
This was for a class assignment where the client was Singapore Tourism Board and we had to introduce Singapore. All clips were shot and edited by me.
social experiment video shot and edited by me
This was for a class assignment where we selected the topic of Migrant Workers in Singapore and decided to conduct a social experiment to determine general sentiments towards them.
media campaigns
media kit for wildrice theatre
This was for an assignment where the task was to create media kit for WildRice theatre to promote the upcoming Peter Pan play. I had to draft up the
backgrounder | biography | factsheet | press release | namecard
and packaged it into a media drop to be submitted.
brand critique of khong guan biscuits
Assignment where I had to do brand critique of Khong Guan Biscuits and analyse the organisation. This is to identify strengths and weaknesses to propose a series of activities to gain higher brand equity.
strategic positioning of 10bit
Assignment where my group had to think about launching a mall strategically. This includes things such as brand positioning and events planning as well as crisis management. Assignment was done based based on references to a real brief.
product launch of standard chartered jumpstart
This assignment brief was given to us to plan for the product launch for Jumpstart account. Throughout this, we had to think for consumer journey pathways, plan out media selection and placements as well as to come up with a key communication message.
product launch of standard chartered jumpstart
This assignment brief was given to us to plan for the product launch for Jumpstart account. Throughout this, we had to think for consumer journey pathways, plan out media selection and placements as well as to come up with a key communication message.
market research on pantene
This assignment required us to launch an imaginery product by Pantene. Hence, we had to conduct focus groups and planned surveys to understand consumer perception. Only with the understanding will we be able to move on to launching strategy and messaging for campaign, which is inside the proposal.
filters
IG filter I made for school assignment with SKM being the client and they posted it on their Instagram!
IG filter I conceptualised for school assignment with Suzuki as the client.
Filter I created for my social media to mimic vintage film effect. Has 217k impressions as of June 2020
First filter I ever made which was a pizza revolving around the users head. Has 34.8k impressions as of June 2020
Designs
Designed a logo for project where we had to come up with a proposal to start an agency business in Singapore.
Designed logo for kindness initiative(Project Indigo) launched in secondary school
Designed 3D collateral for a dance machine activation for project brief on Spotify
Designed collateral for a treasure hunting campaign as part of assignment brief
